{"id":17031,"date":"2024-06-18T11:16:28","date_gmt":"2024-06-18T11:16:28","guid":{"rendered":"https:\/\/vertexcad.com\/bd\/?p=17031"},"modified":"2024-06-18T11:29:56","modified_gmt":"2024-06-18T11:29:56","slug":"helena-lidelow-steering-vbc-to-global-success-with-vertex-bd-software","status":"publish","type":"post","link":"https:\/\/vertexcad.com\/bd\/2024\/06\/18\/helena-lidelow-steering-vbc-to-global-success-with-vertex-bd-software\/","title":{"rendered":"Helena Lidel\u00f6w: Steering VBC to global success with Vertex BD software"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.19.5&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_direction_radial=&#8221;top left&#8221; background_color_gradient_stops=&#8221;rgba(40,40,40,0.77) 0%|rgba(40,40,40,0.81) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(40,40,40,0.77)&#8221; background_color_gradient_end=&#8221;rgba(40,40,40,0.81)&#8221; background_image=&#8221;https:\/\/vertexcad.com\/bd\/wp-content\/uploads\/sites\/3\/2024\/06\/vbc_tracy-facility_manufacturing_helena-lidelow_01.jpg&#8221; background_blend=&#8221;lighten&#8221; custom_margin=&#8221;0px||||false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10vw||10vw||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0.67)&#8221; custom_padding=&#8221;16px|24px|16px|24px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Rubik|700|||||||&#8221; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.1em&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;800px&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;10px||6px|16px|false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_last_edited=&#8221;off|desktop&#8221; header_font_size_tablet=&#8221;44px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; border_color_all=&#8221;#fdb315&#8243; border_width_left=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;]\n<h1 class=\"title\">Helena Lidel\u00f6w: Steering VBC to global success with Vertex BD software<strong><\/strong><\/h1>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">VBC grows with a core strategy centred on customisation and flexibility in Vertex BD, guided by Helena Lidel\u00f6w.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text ul_type=&#8221;none&#8221; ul_item_indent=&#8221;3px&#8221; _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; ul_font=&#8221;Arimo||||||||&#8221; ul_font_size=&#8221;16px&#8221; ul_line_height=&#8221;2em&#8221; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;23px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<ul>\n<li><span style=\"text-decoration: underline;\"><strong>Case Study<br \/><\/strong><\/span><\/li>\n<li><strong>Client: <\/strong><a href=\"https:\/\/www.vbc.co\/\" target=\"_blank\" rel=\"noopener\">Volumetric Building Companies (VBC)<\/a><\/li>\n<li><strong>Country:<\/strong> USA<\/li>\n<li><strong>Date:<\/strong> June 2024<\/li>\n<li><strong>Type:<\/strong> Wood Framing \/ Modular Construction<\/li>\n<li><\/li>\n<li>Story originally published on <a href=\"https:\/\/builtoffsite.com.au\/news\/helena-lidelow-steering-vbc-to-global-success-with-vertex-bd-software\/\" target=\"_blank\" rel=\"noopener\">Built Offsite.<\/a><span class=\"et_pb_testimonial_author\"><br \/><\/span><\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project Details&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;3px||3px||true|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><strong>Helena Lidel\u00f6w<\/strong>\u2019s journey in the dynamic field of offsite manufacturing, particularly her instrumental role in integrating Vertex BD software at the U.S.-based global modular builders VBC, epitomises innovation, adaptability, and a global strategic vision. (<em>main pic: VBC\u2019s Tracy modular manufacturing facility in California.<\/em>)<\/p>\n<p>Prior to joining VBC in January 2022, her career blended academia and industry expertise. She played a significant role at Lule\u00e5 University of Technology in Sweden, researching and developing building systems for industrialised construction, a position she held until 2016. During this period, she also co-launched the new factory at Lindb\u00e4cks Bygg, one of Sweden\u2019s most progressive modular multi-family building companies.<\/p>\n<p>During her 12-year tenure at Lindb\u00e4cks Bygg, she led the R&amp;D and Design team, striving to balance standardisation and flexibility in the company\u2019s manufacturing processes, effectively converting theories into practical industry applications. A crucial realisation emerged at Lindb\u00e4cks Bygg: to succeed, a modular builder requires software that engages with project designers and successfully translates and implements that vision into the modular builder\u2019s processing machinery.<\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/vertexcad.com\/bd\/wp-content\/uploads\/sites\/3\/2024\/06\/Helena-Lidelow.jpg&#8221; title_text=&#8221;Helena-Lidelow&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><em>Helena Lidel\u00f6w, Chief Technical Officer at VBC.<\/em><\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>The need for a software solution became evident when the limitations of the company\u2019s existing software were exposed. As Helena noted, \u201cAt Lindb\u00e4cks we were running a type of two-dimensional software, and the software\u2019s inability to fully integrate with advanced 3D modelling and clash detection systems, necessitated the search for an alternative.\u201d<\/p>\n<p>After extensive trials and exhausting all viable software alternatives, she recalled, \u201cIt became very evident that other software was not \u2018strong\u2019 enough to support all the operations we wanted.\u201d<\/p>\n<p>Helena and her team found the solution in Vertex BD, an advanced software for efficient building design and construction, which also optimised the company\u2019s modular construction processes.<\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/vertexcad.com\/bd\/wp-content\/uploads\/sites\/3\/2024\/06\/vertex-helena-lidelow-vbc.jpg&#8221; title_text=&#8221;vertex-helena-lidelow-vbc&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><em>Vertex BD is the primary software utilised in all of VBC\u2019s modular manufacturing operations.<\/em><\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2>Helena Lidel\u00f6w \u2013 Chief Technical Officer at VBC<\/h2>\n<p>Following her appointment at VBC in 2022 as Chief Technical Officer, her experience with software, including Vertex BD, was vital in guiding the design team at VBC in the U.S. The decision was made to transition to Vertex BD for all their wood-framed manufacturing assets for their operational needs. She emphasised, \u201cWe\u2019re now running Vertex BD for all framing.\u201d<\/p>\n<p>However, the process of transitioning to Vertex BD was complex. Integrating software with automated machines is a demanding task. Helena pointed out, \u201cNothing is straightforward in this route because when you\u2019re dealing with automated machines, you have to understand that they are not off-the-shelf products.\u201d The challenges involved required careful negotiation and a deep understanding of the unique nature of these systems. Here, according to Helena, Vertex\u2019s supportive role was crucial in managing these complexities.<\/p>\n<p>\u201cIt comes down to how much support you can get from the team. And I believe Vertex BD has been very helpful to get us where we need to be and working in tight connection with our internal team that we have grown in parallel,\u201d said Helena.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<h2>Vertex BD\u2019s compatibility and customisation<\/h2>\n<p>The key to identifying efficiency dividends for VBC\u2019s diverse manufacturing assets is understanding the nature of the product and the extent of software customisation required.<\/p>\n<p>In cases where products are fully standardised, efficiency dividends can be achieved quickly, as only one round of scripting for a machine may be necessary, with no further adjustments or design processes needed.<\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/vertexcad.com\/bd\/wp-content\/uploads\/sites\/3\/2024\/06\/vbc_tracy-facility_manufacturing_helena-lidelow_02.jpg&#8221; title_text=&#8221;vbc_tracy-facility_manufacturing_helena-lidelow_02&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<p><em>Behind the scenes: Vertex BD driving efficiency in VBC\u2019s manufacturing processes.<\/em><\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|||&#8221; custom_padding_tablet=&#8221;|40px||40px||true&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>However, at companies like VBC, where products are highly customised and may not have a standard catalogue of manufactured elements, a design-for-manufacturing approach is essential for each project. \u201cYou have to design for manufacturing every time. Then you have to look at the capabilities of the software to achieve this, and that\u2019s what we looked at foremost. It\u2019s an interplay between your business idea and your manufacturing capabilities,\u201d said Helena.<\/p>\n<p>She explained, \u201cWhat you need to look at is what\u2019s your product and how much you need to tamper with the software to get to the result you need.\u201d At VBC, high degrees of customisation are necessary, lacking a catalogue of standardised modules, demanding a design-for-manufacturing approach for each project, which Vertex BD can accommodate.<\/p>\n<p>The ability to customise Vertex BD and implement it across VBC\u2019s global locations was key, as Helena highlighted the software\u2019s diverse applications. She detailed, \u201cFor Tracy, California, it\u2019s going to be feeding the machines with the machine files\u2026 For Berwick, Pennsylvania, I don\u2019t have any automation\u2026 And for Poland, where I don\u2019t do wood at all, I have steel. We define a Vertex BD environment that communicates what each location needs\u201d.<\/p>\n<h2>Vertex BD\u2019s library function<\/h2>\n<p>A core feature of Vertex BD is its library function, which allows for the pre-definition of structural elements like walls, floors, roofs, beams, and connectors. These elements can be accessed for specific projects and facilitate the creation of flexible yet consistent patterns across different sizes and designs.<\/p>\n<p>However, in addition to Vertex BD\u2019s core library features, the software\u2019s adaptability is also crucial in managing complex, custom manufacturing processes. Helena said, \u201cIf you have framing around a window, and you want to frame around that window a certain way, but the window has a different size. With Vertex BD, there is a \u2018Smart Models\u2019 command, for example, \u2018I\u2019m going to apply the \u2018blue ball\u2019 here, and the \u2018blue ball\u2019 will tell me that, okay, I need one king (vertical framing component in a wall), I need a jack (vertical stud), I need a header (horizontal structural member), and it\u2019s going to be this many cripples (short vertical studs placed above or below a wall opening)\u2019, and then it will just repeat the pattern every time it comes to an opening, regardless of opening size.\u201d It is this adaptability that\u2019s crucial in managing complex, custom manufacturing processes for VBC.<\/p>\n<p>This command automates the replication of the framing pattern for different openings, ensuring consistency while allowing for size adjustments. Additionally, this feature enables users to work with a \u2018kit-of-parts\u2019 approach, which combines predefined elements with the flexibility to make adjustments.<\/p>\n<p>\u201cIt\u2019s a very useful feature, and you can \u2018play this\u2019 along the entire structure. It means that you can have your kit-of-parts, not only as a predefined solid thing, but you can also have a little bit of flex in that as well.\u201d<\/p>\n<p>The interplay between each of VBC\u2019s global manufacturing assets and operational needs is significant. \u2018Vertex BD has the compatibility and customisation we need to achieve this,\u2019 concluded Helena.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]\n<p>Text and images: <a href=\"https:\/\/builtoffsite.com.au\/news\/helena-lidelow-steering-vbc-to-global-success-with-vertex-bd-software\/\" target=\"_blank\" rel=\"noopener\">Built Offsite<\/a>.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.5&#8243; background_color=&#8221;#f9f9f9&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; global_module=&#8221;3977&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<ld-slot name=\"footer\" ><\/ld-slot>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Related Services&#8221; _builder_version=&#8221;4.17.1&#8243; background_color=&#8221;#f9f9f9&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.1&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Rubik|700|||||||&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]\n<h3>Related stories<\/h3>\n[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;27&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; _builder_version=&#8221;4.19.5&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>VBC grows with a core strategy centred on customisation and flexibility in Vertex BD, guided by Helena Lidel\u00f6w.<\/p>\n","protected":false},"author":2,"featured_media":17037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[6,27],"tags":[5,36,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helena Lidel\u00f6w: Steering VBC to global success with Vertex BD software<\/title>\n<meta name=\"description\" content=\"VBC 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