Steel Frames Direct: Providing Efficient and Accurate Steel Framing Solutions with a Customer-First Approach

Melbourne’s rising star Steel Frames Direct provides light gauge steel framing solutions for all areas of the building industry including residential, commercial and light industrial development.

  • Case Study
  • Client: Steel Frames Direct
  • Country: Australia
  • Date: February 2023
  • Type: Steel Framing

Steel Frames Direct offers a complete solution, from engineering and designing to manufacturing, delivery and installation. By using Vertex Building Design software, the team is able to take on projects of any size and produce high volume of frames with high accuracy.

Family-owned Steel Frames Direct was established in late 2020 against the backdrop of Covid-19 pandemic. The uncertain times have provided many challenges for a new business.

“Many builders and developers have been liquidated or going through the motions, creating uncertainty to the industry and forcing them to withhold on all future projects to eliminate unnecessary risks,” says Mr Tony Foti, director and owner of Steel Frames Direct.

Tiny home factory

“The fact that we hadn’t been open for long was a challenge itself.”

With 30 years of experience in the building industry, Mr Foti knows that the key to success is developing strong customer relationships.

“Our focus is putting the customer’s needs first. We are dedicated to enhancing customer satisfaction and building strong relationships. We offer a 24-hour customer service to all clients, 7 days a week,” Mr Foti says.

It is the willingness to go above and beyond that sets Steel Frames Direct apart from its competitors.

Vertex helpdesk has been amazing! We couldn’t have run our business without them. Brilliant service for a growing business. We would definitely recommend the service and sales team.

Tony Foti

Director and owner, Steel Frames Direct

Steel Frames Direct’s most recent framing project is the Kingslea Broadmeadows development in Melbourne. The new residential community which features 2 and 3-bedroom town homes, a retail precinct and plenty of green spaces, is located 17km from Melbourne CBD and only 10 minutes from Melbourne airport.

Tiny home factory

For a large-scale project such as this, Vertex Showroom is a valuable tool. Showroom is a secure cloud-based file sharing platform, allowing for more efficient collaboration and communication with clients, partners and manufacturing team. The option to explore a 3D model in Virtual Reality gives a more accurate idea of what is being built and can therefore simplify communication between teams with different levels of building knowledge.

“We love providing Vertex Showroom to clients. The 3D virtual model gives clients without the building knowledge a better understanding of it and a 3D image can simplify the model further than a 2D plan,” Mr Foti says.

Related stories

MYT Framing Solutions

MYT Framing Solutions

MYT Framing Solutions achieves seamless collaboration and accelerated project completion with Vertex BD software. By supplying 100 tonnes of steel frames for the Norwood mixed development project, the company demonstrates its expertise in handling complex designs and delivering lightweight frames for large-scale projects.

Uniplan Group

Uniplan Group

Through computer-controlled off-site manufacturing techniques and software that improve precision and speed, Modern Methods of Construction shortens the time between design and delivery, reducing labor costs, eliminating unnecessary waste, and improving safety and quality from start to finish.

× Shopping Cart

Your cart is empty.